A quest for knowledge and dedication for learning makes Mukta a versatile marketing scholar. With high relevance to theory and practice, Mukta`s research is inter-disciplinary and has been published in several peer reviewed international journals, books and conferences. Her areas of expertise are in the field of marketing, consumer behavior, embodied cognition and sustainability.
In addition to being a Professor and a researcher, she has industry experience across Asia and Europe. Currently, she resides in Switzerland working in academia and running her two companies: a consulting firm and a sustainable luxury fashion brand Moraltive.