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About Mukta
A quest for knowledge and dedication for learning makes Mukta a versatile marketing scholar. With high relevance to theory and practice, Mukta`s research is inter-disciplinary and has been published in several peer reviewed international journals, books and conferences. Her areas of expertise are in the field of marketing, consumer behavior, embodied cognition and sustainability.
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In addition to being a Professor and a researcher, she has industry experience across Asia and Europe. Currently, she resides in Switzerland working in academia and running her two companies: a consulting firm and a sustainable luxury fashion brand Moraltive.
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