A quest for knowledge and dedication for learning makes Mukta a versatile marketing scholar. With high relevance to theory and marketing, Mukta`s research is inter-disciplinary and has been published in several peer reviewed international journals, books and conferences. Her areas of expertise are in the field of marketing, consumer behavior, embodied cognition, sustainability, luxury & fashion.
In addition to being a lecturer and a researcher, she has worked in diverse industries in Asia and Europe. Currently, she resides in Switzerland working in academia and running her two companies.