A quest for knowledge and dedication for learning makes Mukta an ardent marketing scholar. She pursued her PhD in Marketing at Neoma Business School in France. She is currently based in Switzerland where she is a Lecturer at United International Business School, Owner of Mukta Ramchandani Trading & Consulting and the Founder & CEO of the Swiss brand Moraltive.
With high relevance to theory and marketing, Mukta`s research has been published in journals, books and conferences. She is enthusiastic about research which are applicable and pertinent to academicians and marketers. Her specialisations include consumer behavior, embodied cognition, sensory marketing and sustainability in the luxury and fashion industry.